LPU Online MBA in Digital Marketing

Career Support and Industry Connections

Industry Partnerships

LPU has collaborations with leading digital marketing firms including:

• Google India
• Social Beat
• iProspect
• WATConsult
• Pinstorm

Career Opportunities

• The university's placement cell provides:
• Resume construction workshops
• Mock interview sessions
• Industry certification tips
• Job fair participation

Future Scope in Digital Marketing

The Indian digital marketing sector is growing at a high pace and is anticipated to grow at a CAGR  by 2025, as identified by the report that was done by KPMG. The growth of the sector is fueled by a number of factors, such as the growing adoption of the latest technology and shifts in consumer attitudes. As companies began paying more attention to online media, all companies are making investments in new-age marketing strategies to engage with their consumers

One of the most thrilling areas for such growth is in the sale of artificial intelligence (A.I.). Companies today employ advanced algorithms that survey customer information and guess what their customers will need. A.I. assists companies in email marketing by making mailing to the customer optimized. It also can offer

Video marketing is another huge growth area. Companies are investing in short, engaging videos for product or service description or storytelling. YouTube, Instagram made it simple. Companies that incorporate videos find that they stop viewers faster and make a longer-lasting impact. With the rise of mobile phones, companies are investing in video campaigns optimized for mobile phones to target youth where they spend maximum time.

Data-led hyper-personalization is revolutionizing the way brands respond to users. Companies now collect massive amounts of data about consumer activity—what they click, purchase, or see on the internet. The data are employed in creating personalized messages and offers. The process engages customers since it makes them heard and appreciated, enhancing trust and loyalty. For instance, an online store can provide you with something you would probably purchase depending on what you have looked at and purchased before.

Immersive or virtual reality advertising is also picking up speed. That means applying augmented reality (AR) and virtual reality (VR) in order to deliver a new type of experience to customers. Think about trying on clothes virtually via an app or checking out a house property from the comfort of your couch. Such technologies enable brands to innovate and bring buyers to their products that weren't possible earlier.

All these fields are generating great opportunities for marketing experts. Certified digital marketing skill is highly sought after. They receive 30-40% higher payments compared to the non-certified marketers holding general marketing certifications. Not only does a certification demonstrate superiority with new tools and techniques but also gives an individual a better opportunity to secure a better job and a better pay. As the profession is still developing, acquiring specialized knowledge will be of greater significance to people who wish to establish a successful career in digital marketing in India.

FAQs

Q: In what way is LPU's online MBA different from other courses on digital marketing?

A: It's a complete UGC-approved MBA degree with extensive business schooling along with specialisation in digital marketing.

Q: Is there any offline commitment for the course?

A: No, the entire exam process is done online using LPU's sophisticated learning management system. Its completely proctored system. So students can't cheat during exams.

Q: How does the university support industry interaction?

A: By arranging regular guest lectures, live projects with corporate companies, and online networking sessions, and whenever you want you feel stuck or have any query about course our 24/7 support team is always available to resolve it or attempt to resolve it as soon as possible

Q: How does LPU help me to get placement ?

A: LPU offers online courses in their placement program where they educate themselves in aptitude tests, soft skills, and all the skills needed for cracking the interview.

Student Success Stories

"Structured learning of digital marketing principles assisted me in shifting from conventional marketing to leading the digital unit of my organization. Assignments reflected actual client issues we encounter on a day-to-day basis." - Riya Kapoor, Head of Digital Marketing

"As a professional, flexibility to learn at my own pace was useful. The experience of the faculty members gave textbook theory a practical application." - Amit Sharma, E-commerce Entrepreneur

Program Benefits

• Industry-Backed Curriculum: Designed with insights from digital marketing pioneers
• Tool-Based Training: Practice-based training in marketing automation tools
• Flexible Schedule of Learning: 24x7 access to learning material
• Public and Private Sector Recognition: UGC-approved degree approved by every sector
• Career Advancement: 87% of alumni have salary hikes in first year

Conclusion

LPU's Online MBA in Digital Marketing is a great chance to develop business acumen and special digital skills under a single program. With a well-priced, professionally relevant curriculum and a convenient study routine, it is a perfect option for professionals who wish to future-proof their career prospects within the rapidly changing digital marketing industry.

The emphasis of the program on skill acquisition through practical means guarantees graduates are job-ready and capable of delivering measurable business results through digital platforms on day one. This program ensure to get your dream job

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